Creativity meets Technology-AI in Marketing
Creativity Meets Technology — this statement is itself an irony. Creativity is a human asset, and technology would always try to replicate that.
What keeps Marketing alive? It's the human touch!! Indeed AI and other technological Inventions would lead to better efficiency but there has been a fear of a void in advertising if AI takes over that too. But this cloud has a silver lining too. Recently Cadbury brought smiles to Millions of Indians by bringing up their new campaign called
“Cadbury Celebrations | Not Just A Cadbury Ad-Featuring SRK”
The concept is so beautiful, that you can't stop smiling seeing this,I tried using my village’s PIN Code and I was awestruck seeing, SRK talking about Rajesh Kirana which is in my neighborhood.
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