NothingCoin: The next big thing in Advertisement or just another gimmick?

Indian Cryptocurrency market seems quite funny now, we have legal apps to invest in crypto, Indians are investing in crypto but govt officials are nagging on this. Still, It's funny to see brands like CoinDCX, Coin Switch Kuber, etc are promoting investment in CryptoCurrency. Now, Accepting or rejecting Crypto is good for the country or not, that's a serious and another day topic to discuss.

Let's Talk something light, 5 Star launched a new campaign where you can mine a cryptocurrency called Nothing Coin. You can mine this coin by “Doing Nothing”. Yes, you heard it right, you literally have to sit idle to earn/mine the coin.

Very Serious [Funny] Setup and execution

Although it's not actual money, These coins can be traded at exclusive 5-star digital malls or be exchanged for Jio-mart vouchers. Well, this serious campaign didn’t stop there. Cadbury created their bank! Nothing Coin Bank. It is in front of the SBI Headoffice, Nariman Point, Mumbai.

How to use this bank and the coin?

The ‘Nothing Coin Bank’ has a loan counter, Investment schemes, and an ATM. The only last thing you have to do is, grab a 5-star, scan the code, and enjoy in the bank. You will start mining coins. And as soon as you start using your device, the mining will stop.

As Mr. Prateek says, “This is an evolving space (Nothing Coin Bank), we don’t know what this will escalate to.”

The Hopes…

This gives another dimension to the advertisement sphere. In the world where Metaverse is real, NFTs are real, something can be so fake to be real. As Cadbury has long-term plans to stick with this campaign, we can expect to see further more campaigns coming to bring up such creativity.