Glow with Pride- The Fear of an Advertiser

One of the biggest fears of an advertiser is, getting the work rejected by the audience. This may happen due to many reasons like non-contextual ads and other such generic reasons, but it is very disheartening, demotivating, and disrespectful for the creators and all those who thought to bring a change. Let's talk about another such honest try.

The festive season is at its peak, and this is the time when all the creators all across are busy brainstorming for something which may drive a change.

One such “Change driver” was brought forward by Dabur’s-Fem. They had this beautiful TVC created for Karva Chauth…

The TVC, which just brought a smile to your face, has been taken down as it hurts religious sentiments. This raised turmoil on social platforms like Twitter with #boycottDabur.

Dabur has taken down this TVC, with apologies.

Please comment down, what you think about this.